Jeep introduced the facelifted Wrangler at the New York Auto Show and now the brand has announced the model will start at $31,895 when it arrives at U.S. dealerships in the third quarter.
Set to battle the Ford Bronco, the 2024 Wrangler sports a modernized design as well as a controversial new grille. The SUV also has a revised color palette, updated wheels, and a new “stealth antenna” that is integrated into the windshield.
The updates continue in the cabin with an all-new dashboard that has a modern design, soft-touch surfaces, and new AMPS bracket provisions for holding things like smartphones and dashcams. However, the big news is the addition of a 12.3-inch Uconnect 5 infotainment system, which is Android-based and five times faster than its predecessor. Buyers will also find improved voice recognition technology and additional standard equipment.
Speaking of which, the entry-level Wrangler Sport has full metal doors with manual windows, skid plates, and a Sunrider soft-top. They’re joined by 17-inch steel wheels that are wrapped in all-season rubber.
Inside, buyers will find air conditioning, an eight-speaker audio system, and a cheap urethane steering wheel. While the latter reeks of cost cutting, the model has LED interior lighting, a push-button ignition, and the aforementioned 12.3-inch infotainment system.
Power is provided by a familiar 3.6-liter Pentastar V6 that develops 285 hp (213 kW / 289 PS) and 260 lb-ft (352 Nm) of torque. Customers can also get a turbocharged 2.0-liter four-cylinder with 270 hp (201 kW / 274 PS) and 295 lb-ft (400 Nm) of torque.
We won’t delve into each trim as there are eight of them and this is just a facelift, but we’ll note the plug-in hybrid Wrangler 4xe is now available in a more affordable Sport S trim that begins at $49,995. That’s a significant savings as the 2023 model started at $54,735.
The other notable new addition is the Wrangler Rubicon X, which will set you back $54,895. It costs roughly $9-10k more than the standard Rubicon, but it comes equipped with steel bumpers, an integrated off-road camera, and a Rock-Trac 4:1 full-time transfer case. Most variants will also come with the Xtreme 35 Package, which adds a 4.56 axle ratio, a 1.5 inch (38 mm) factory lift, and 17-inch beadlock-capable wheels wrapped in 35-inch all-terrain tires.
Besides being more capable, the Rubicon X embraces luxury as buyers will find 12-way power Nappa leather heated front seats, a heated steering wheel, and a nine-speaker Alpine premium audio system. The model also has acoustic front glass, thicker carpeting and additional sound deadening material to make the cabin a little quieter.
Of course, the Wrangler everyone wants is the Rubicon 392 and it begins at $87,595. While it’s certainly not cheap, it will shut the Bronco bros up with a 6.4-liter V8 developing 470 hp (350 kW / 477 PS) and 470 lb-ft (637 Nm) of torque.
While that’s just a brief overview of the 2024 Wrangler, the model is currently available to order and you can build your ideal SUV at the recently launched configurator.
| Model | 2-Door | 4-Door | 4xe |
| Sport | $31,895 | $35,895 | — |
| Sport S | $35,395 | $39,395 | $49,995 |
| Willys | $39,395 | $43,395 | $54,735 |
| Sahara | — | $47,825 | $56,845 |
| High Altitude | — | — | $66,995 |
| Rubicon | $45,395 | $49,395 | $60,585 |
| Rubicon X | $54,895 | $58,895 | $69,085 |
| Rubicon 392 | — | $87,595 | — |