All-New 2024 Toyota Tacoma SR From $31,500 In The U.S.

The 2024 Toyota Tacoma will arrive at dealerships next month and the company has announced pricing will start at $31,500 before a $1,495 destination fee.

That’s pretty pricey considering the 2023 Chevrolet Colorado comes standard in a crew cab configuration and costs $30,695 including destination. The Tacoma is also more expensive than the 2023 Nissan Frontier, which begins at $30,905 with destination. However, the truck undercuts the 2024 Ford Ranger which will set you back at least $34,160.

Putting the competition aside, the entry-level Tacoma SR is offered in XtraCab and Double Cab configurations with 5’ or 6’ beds. Buyers will also find LED headlights and 17-inch steel wheels that are backed up by newly standard disc brakes at all four corners.

The interior is pretty bare bones, but highlights include a tilt/telescopic steering wheel, USB-C charging ports, and a push-button ignition. They’re joined by a 7-inch cluster display and an 8-inch infotainment system with a super-sized surround.

Despite its entry-level status, the Tacoma SR features the Toyota Safety Sense 3.0 suite of driver assistance systems. It includes adaptive cruise control, lane tracing assist (lane centering), and a pre-collision system with pedestrian detection. They’re joined by automatic high beams, road sign assist, proactive driving assist, and lane departure alert with steering assist.

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